If you’ve seen the news, you may have heard that Bath & Body Works partnered with Grand Central Station in NYC to pump their holiday fragrance directly into the station as part of an ad campaign. Yes — actual fragrance being diffused into the air commuters have no choice but to breathe.
At Fontana, we’re not just disappointed — we’re deeply concerned.
Many people live with asthma, allergies, migraines, chemical sensitivities, and respiratory conditions. For them, this isn’t a cute holiday stunt. It’s a health risk. And even for those who don’t react physically, it sets a dangerous precedent: that companies can buy access to the air we all share.
Our public air is not for sale.
We believe scent should always be a personal choice — not something sprayed into a public space to sell products. Transparency matters. Consent matters. Public health matters.
If this concerns you too, here’s what you can do:
Share this post to spread awareness.
Reach out to your local representatives to question how fragrance diffusion in public spaces is being regulated.
Support brands that value clean air, transparency, and consumer safety over gimmicks.
Most importantly: sign the petition demanding an end to artificial fragrance diffusion in public spaces. Your voice can help protect public air.
Clean air belongs to ALL of us — and we intend to keep that message loud and clear.
