Great! Barely reminiscent of fruit loops (lol don’t know why I think that) and smells like fall. Definitely more of a spice smell than coffee, but maybe thats why I think it has a touch of fruit loop smell, almost more like breakfast or coffee bakery. Just really nice though overall, hard to pinpoint exactly what it smells like, but spiced latte does fit the bill for scent profile. Not too spicy, but just enough. Bought a second because it was my fave! Not overwhelming but definitely makes a whole room smell good. I like burning this alongside the fir candle for Christmas! I tried fireside too, and this was much better, I didn’t like fireside. I tend to like earthy smells (like patchouli and palo santo) but his was much better in my opinion and I think I prefer the spice smells from this company.